Dallas Cowboys are the most valuable sports team in the world

By: 
Tom Hinde
Publisher

Jerry Jones' Dallas Cowboys are the most valuable sports team on the planet according Forbes. Forbes placed the Cowboys' value at $4 billion in their recent annual rankings for the first time ever. Jones bought the team for $150 million in 1989. Forbes placed the Cowboys ahead of Real Madrid and Barcelona after the team experience a 25 percent increase in value over the past year. The increase was attributed to a massive TV contract, the league's highest sponsorship and premium seating revenues.

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